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While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also following Nintendo's branding strategy.

Link: www.joystiq.com/(…)microsoft-discusses-wii-esque-pr…

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